Ancient City Ruby

Since 2013, Hashrocket has been hosting a conference for Ruby enthusiasts and the like. Every year we have gone back to the drawing board to redefine the branding and all the accompanying materials. The conference takes place in St. Augustine, FL which is known for its beaches and rich history. We do our best at applying these themes into the identity and create a unique experience for our attendees. Featured are various works I was a part of over the past few years, including branding, posters, banners and apparel.